WHY CHOOSE US

“The goal isn’t more money. The goal is living life on your terms.”

Traditionally, financial planning has been all about explaining a range of products and then selecting one that best fits the clients. But that’s not us!

We don’t do things the old way, we use chartered and certified expertise to do lifestyle financial planning where the product is not the focus, but the client is, and more importantly, their goals and dreams for the future. While you may have a bunch of different conflicting dreams, you can use our lifestyle financial planning services to work out how to use your resources to create a life well lived.

We don’t answer to shareholders, nor do we have a vested interest in pushing products. We are independent financial advisors, and our promise is to work for you and to tailor the advice, to be as unique as you are.

In a nutshell, we don’t push products, but we do focus on your goals and tailor to those. As a member of the Chartered Institute of Financial Planners, the industry goal standard, advice we give you is of the very best quality in the UK, based on your circumstances and provided by a member of our team with the right level of competency.

The five stages to lifecycle planning…

  • We set up an introductory meeting to pull together as much as possible about you and your financial position and future plans
  • We data gather to analyse your profile based on what you told us, for a report.
  • We develop a financial plan to outline your position and make recommendations on how you can achieve your goal.
  • We implement recommendations and work with third parties on your behalf
  • We provide ongoing reviews to ensure objectives are met and the strategy’s right.

Success isn't just about what you accomplish in your life. It's about enjoying a life well lived.

– LM Financial Planning

Why We are Different

A handful of values run through all that we do, giving us these 5 characteristics.

There are many reasons to choose LM Financial Planning to be your trusted independent financial planning firm. For a start, we’re different from many financial planners. Our expertise, accreditations, and track record of happy clients speak for themselves – and so do our handful of values that run through all that we do and our affordable fees.

Our core message is simple. We are in the business of turning challenges on their head. Whether that’s providing businesses, high net worth individuals, retirees with the help they need to create a live well lived. Our focus is not on your money but what your money can do for you as Independent Financial Planner here to help across South and West Wales.

A Small Independent

Many financial planning companies are run by huge, faceless corporations but not LM Financial. We are all about friendly independent financial planning services led by chartered financial planner Laurence Murphy, named top-rated advisor by The Times for 5 years running.

Bespoke Advice

With no hidden agendas or connections with other financial firms ours is a genuinely tailored to you service – where we do lifestyle planning to understand your goals and dreams in order to plan your ideal future.

A Personal Touch

While local companies claim to offer the same as us, they don’t offer our personalised approach, our customers love and trust.

Top Rated

We help clients plan for their futures with top rated status (voted top advisor by The Times 5 years in a row) with proactive advice where we focus on the person first.

Director Led

With LMF, what you see is what you get and what you get is added value advice. Our trustworthy director led service, means director Laurence Murphy, a Chartered Certified Financial Planner, the highest qualification and testimony to our credibility will always go the extra mile for you.

``The best thing money can buy is financial freedom.``

– LM Financial Planning

Testimonials

“I needed to review my pension arrangements to retire early. I found Laurence at LMF.  He helped make it happen and provided a great service!”

– regular customer

“Laurence put me at ease and helped me plan my future with set goals to achieve my dream retirement.”

– regular customer

Read more testimonials
our 5 stage process